Roberto is CEO and Creative Director for H.Stern, Brazilian Jeweler. In this blog he gives an insight into his vision and talks about the collaborations he has with creative people from all over the world.
We created a personal landing page for Roberto, so that he can share his personal reputation with the rest of the world.
We interviewed him several times and wrote different stories, about his achievements, his passion, his vision.
Next to this, we wrote the stories behind the jewellery collections that he made.
It is important to transfer his ‘real world reputation’ into the online world.
As we all know, we live in a reputation-based economy, where Google is the new background check…
When people Google you, they base their opinion on what they see on the first page.
Most of the time they just scan the titles, so we have to make sure these are relevant.
The stories are short and written in narrative form.
Because of the ‘information overload’, people do not want more information…
…they want a story they can relate to.
We created ‘CoolBrands People’ – a service that will help you create and update your ‘personal reputation’ online.
We do this by creating content. Writing your story, taking pictures, creating video footage and making sure these stories pop up on the first page when people Google you.
For more information or to subscribe, visit www.coolbrandspeople.com
This landing page and the content have been created by ‘CoolBrands People’, a CoolBrands brand.
Read more stories:
Merrie Frankel – New York
Edouard Malbois – France / Brazil
Jean-Baptiste Santoul – France
Maarten Schäfer – Netherlands / Brazil
Vera Lopes – Brazil
Marc Capra – Brazil / USA
Clay Mills – USA / Netherlands
Diego Ruzzarin – Brazil
Helen Kupfer Haas – France / Brazil
Heela Yang Tsuzuki – USA / South Korea
Joaquin Bacardi – Puerto Rico
Mark Terry-Lush – UK
Jose Miguel Sokoloff – Colombia
Roberto Stern – Brazil
Stephanie Hancock – Singapore
Anouk Pappers – Netherlands / Brazil
Lenny Niemeyer – Brazil
Oskar Metsavaht – Brazil
Yulia Lesnikova – Russia
Katerina Rogova – Russia / Netherlands
Danaë Tellers – Netherlands
Dorus H. de Vries – Netherlands
Damir Halilov – Russia
Mart Meijer – Netherlands
Richard Lee – China
Aur Dhaksa – Thailand
Carole van Bekkum – Netherlands
Miss Darcy – United Kingdom
Monica Sweet – Brazil
Sietse Bakker – Netherlands
Rob Connolly – United Kingdom
Claudia Sender – Brazil
May Ping Wong – United Kingdom